PENGARUH HARGA KOPI TERHADAP PENDAPATAN PETANI PADA DISTRIBUTOR AL-AZAAM DI KECAMATAN SUNGAI ARE KABUPATEN OKU SELATAN
DOI:
https://doi.org/10.55744/kolegial.v8i1.112Kata Kunci:
Harga, pendapatan, strategi pemasaranAbstrak
This study entitled The Effect of Coffee Prices on Farmers' Income in Al-Azaam Distributors in Sungai Are District, South OKU Regency. With the formulation of the problem of how the effect of coffee prices on farmers' income at Al-Azaam distributors in Sungai Are District, OKU Regency South. The research method uses descriptive methods, data collection techniques using interviews, observation, questionnaires, review documentation and literature study. The sampling technique used is saturated sample technique with qualitative data analysis techniques and quantitative data analysis with the research model in the form of simple linear regression analysis, correlation coefficient analysis, determination coefficient analysis and hypothesis testing. Based on the results of research conducted on the effect of coffee prices on farmers' income with the help of questionnaire data, the results show that coffee prices affect the income of farmers at Al-Azaam Distributors in Sungai Are District, South OKU Regency.
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